Client
Las Vegas Southern Soul Blues Connection
Assignment
The Las Vegas Southern Soul Blue Connection needed a logo that encapsulated their brand, rooted in the deep traditions of Southern blues while appealing to their Las Vegas audience. The design had to reflect the promoter’s personal connection to blues music and resonate with fans of the genre.
Solution and process
When designing the logo for the event, my first instinct was to focus on the brand and the audience they wanted to reach. I selected the fonts with the STEM industries in mind and chose colors that conveyed a light, fun atmosphere. For the symbolism, I aimed to think outside the box by incorporating tools used in STEM. I realized that the side profile of a microscope closely resembled the “G” in “Girls,” so I used that for the logo. For the “irls,” I selected Charter, as it complemented the style of the “G.” The word “Love” needed to flow freely, and Pacifico Regular was the perfect choice for that. To add a modern and streamlined touch, I chose Imaki Font for the event name, reflecting the sleek, innovative outcomes of STEM in the real world. I kept the same frame of thinking when designing the Tees for the event. STEM often is seen as problem solving or putting together a puzzle with a desired outcome.
Work Included
Year
2022
“Designing for the Las Vegas Southern Soul Blue Connection allowed me to blend musical tradition with modern branding. By using the guitar as the centerpiece, I was able to pay homage to the deep roots of blues music while creating a logo that connects with fans on a cultural and emotional level.”
